Key data for previous year

Total Engagements 5000+
Total Participants 150+
Total Nationalities 45
Media Coverage 100+

Selective business cases from previous GEC

Share your point of view on Chinese companies embarking on the globalization journeyIdentify the challenges underlying building customer trust in the North American marketPropose the critical success factors and potential solutions for to succeed in the US
Identify both business challenges and opportunities in Vietnam for Alibaba.comFormulate a 3-year-business strategy plan for in Vietnam
Identify the barriers which are hindering Japanese SMEs from doing business on Alibaba.comFormulate an export strategy to solve the problem for a specific industry or category or maybe a good fit product
Propose a fashion category strategy for AliExpress Korea to achieve 50% cross-border fashion sales growth in 3 yearsConsider product, traffic, place and experience when shaping your solution
Pick one Woman Clothing product for Spain. How would you recommend the deployment strategy and tacticsConsider product, traffic, promotion and user experience when shaping your solution
How to grow the female users base for AliExpress in France?What are the characteristics of French female users?What hinders the French female users in France from shopping online, especially on AliExpress?

Selective participants' universities

Tsinghua University
Peking University
Fudan University
Zhejiang University
China Europe International Business School (CEIBS)
The Chinese University of Hong Kong
Hong Kong Polytechnic University
Cheung Kong Graduate School of Business
London School of Economics and Political Science
Cambridge University
Imperial College London
University of Southern California